Challenge: promote cohesiveness among staffs post-merger, and improve skills, performance
Strategy: develop a series of success stories illustrating how the firm, through its advisers, is building a formidable franchise in Wealth Management. Object is to share the lesson for future success. Engage a photographer (and video, when appropriate) to supplement the story.
Result: of 15 top stories by readership in 2013, eight were written and developed by Namarketer. In 2014, we have continued to develop stories with the same goal, and have met similar success.
Challenge: engage ultra high net worth (UHNW) clients of financial firm.
Strategy: position brand as 'in-touch' with the unique needs of the UHNW segment of their client base by creating a custom magazine featuring lifestyle and financial information geared specifically for that segment.
Result quarterly magazine was instantly adopted by the segment as measured by nearly 100% positive feedback and extremely low opt-out rate.
Challenge: advance the success of senior-level financial executives by providing information, tools and thought leadership for members of leading financial executive organization
Strategy: provide association members with financial, business and management news, trends and strategies through their signature international publication.
Result Namarketer authored and edited award-winning flagship publication and assisted with launch of special Japanese issue.
Challenge: increase content quality for the leading network of career sites for professionals working in banking and the financial markets and those firms seeking to employ them.
Strategy: create superior editorial content focused on job opportunities, job market news and analysis, salary surveys and career advice.
Result elevated job site's visibility among stakeholders, specifically for financial job seekers and human resource professionals