Namar + Market = NAMARKETER
MARKET comes from the Latin word for ‘goods to be sold’ -- merx (the source of English words commerce, merchant, and mercury). From that was derived the verb mercārī ‘buy’, and its past participle produced the noun mercātus ‘trade, market’. In Vulgar Latin this became *marcātus, which was adopted into early Middle English as market. and has survived lo these hundreds of years since.
My marketing origin. My eyes were opened to the power of words and messages as a student at Hope College where I majored in Communications, pursuing a dream of broadcasting for the New York Yankees. While I would only get as close to that dream as serving as the marketing manager for their Double-A club in West Haven, CT, I gained a world of practical knowledge about business by running a professional sports team. After two years in baseball, I returned to college and got a teaching certificate from the University of Texas in Austin and taught English in the public school system there while also landing my first publications position as editor of two Austin city/business publications, and helping to found another short-lived magazine.
My writing and editing experience led me to roles with two of the largest advertising and marketing agencies in New Jersey (as a copywriter, PR account executive, creative director and event marketing director). Then, as the Internet was just in its infancy, I joined Bozell/poppe.com in NY promoting the very first corporate marketing web sites, including the start-up DoubleClick, which hired me shortly after its launch.
When the financial services world awoke to the possibilities of Internet marketing, I was recruited to their ranks, spending the next 12 years assisting the likes of Merrill Lynch, UBS and Morgan Stanley with their content marketing (both online and traditional).
What became clear to me over time was that marketing efforts need to at all times have a clear message and be well integrated-- mercatus ubique -- "market everywhere". Break down silos and build communities, and use all the tools at hand. This is at the basis of our efforts at Namarketer.com, where we develop content that works for your business.