In an ever widening search to bring value to our clients, I'm introducing a new series to this page, where we will have occasional conversations with significant players in the marketing and communication fields. The goal is that we will both learn a little something, and get to know some people in several aligned industries as well. 

This month, we speak with Rohit Valia, CEO / Founder of Cafyne, Inc. a US-based startup which helps enterprises protect their brand by ensuring compliance to regulatory and company policies.

Cafyne is one of the new breed of start-ups launched by an incubator and was selected as one of the "Cool Vendors of 2014" by Gartner, noting "The future success of risk management will require the creative use of current technology, as well as innovations that support the digital business and capitalize on technological advances within the Nexus of Forces — cloud, social, big data and mobile" .

We talked with Rohit late last year. 

Namarketer: Your website says Cafyne, Inc. is founded on the principles of helping organizations safely leverage social media to enhance their brand by amplifying their social media presence while managing risk arising from potential violations of regulatory and company social media policies. Simply, how does it do that?

Cafyne was listed by Gartner as a Cool Vendor 2014 for its Enterprise Social Media solution and enables the creation of a stress-free social media marketing environment for corporate enterprises. Cafyne allows employees to amplify their brand and increase marketing organically. Why should anyone stress over social media as social media should be fun, informative, and a strong asset for brands. Companies can put themselves in jeopardy when they have a ”slip" that can ruin their reputation and trust. Using our Stimulator, Observor, Enforcer, Discoverer, and Archivor tools, companies can leverage employees while abiding by company policy. 

 

Namarketer: Where did the idea for Cafyne come from?

The exciting energy from caffeine continues to bring people together under one roof, making it easy to hang out, mingled and join hands to generate new and creative ideas. Sip a nice cup of coffee, relax, and fuel up for the next day, week, or even the year. Similar to caffeine, the Cafyne Social Stimulator is personalized fuel for organizations to leverage their employees as a way to grow and develop organic and authentic conversation with their teams, partners and customers using multiple social media channels.


Namarketer: Gartner was named Cafyne a 2014 Cool Vendor in Risk Management. Tell us a little about how you can help a business manage their risk, and why that has become so important today.

Risk management is a growing concern for businesses, especially Health, Finance, and Retail. FFIEC, SEC, FDA, NLRA, FCRA, COPPA, FTC Disclosure Guidelines, Digital Millennium Copyright Act, Computer Fraud & Abuse Act, Electronic Communications Privacy Act and the Communications Decency Act are just a few examples of major policies regulations. One mistake on social media is all it takes to destroy a brand’s reputation. It is hard to manage multiple social media platforms and hundreds of employees at the same time. It’s scary to think that you never really know what is going on when it comes to employee engagement and brand marketing on social networks. Cafyne works with companies to prevent this from happening and make it easy to amplify employee marketing. We offer personalized tools and resources for companies that want to cut risk, increase engagement, and make the most of social media networks. Employees get their own profile on Cafyne.com and optionally, link their social media accounts. A designated  “approver” or automated policy engine,  can be used to manage  business related content produced by employees. Each business can personalize their approval system, choosing Rules that flag inappropriate content, making sure it never hits a social media newsfeed. Predictive analytics shows the expected ‘Virality' of a post.  Users are provided with intelligent analytics to see how their content performed, who it reached, and so much more.  In addition, all Business accounts content is archived to meet the Regulatory guidelines.

 

Namarketer: Recently, the U.S. Securities and Exchange Commission levied a $100,000 fine against adviser Mark Grimaldi and his firm last week for misleading investors in two tweets about his investing strategy's performance.  How might have Cafyne prevented this from happening?

 In a recent article 
Reuters states,"While the promotional appeal of social media is understandable, the risks of clicking that "post" button can be high.” This is a great example of why companies are at risk with their social media profiles.  Cafyne stops social media accidents by using a tool called the Stimulator. This tool allows employees to submit social media content for approval before going live. This system regulates and amplifies employee engagement, taking the stress away from worrying about policies and rules. In this incident, Mark could have assigned a review of the post to ensure it met the guidelines with a link to more details of their disclosures.

Q; Firms use social media for purposes such as marketing, communications and client outreach, but they have to be careful not to breach rules concerning advising and making recommendations for clients. How can this be integrated into the Cafyneworkflow?

 

We personalize our approval tool to fit a company’s needs. A company’s workflow will improve greatly, increasing productivity and organize marketing. In addition, with the analytics embedded in the product, Cafyne allows marketers to get a prediction on the Impact for a given post as soon as it hits the Network.

 

Namarketer: What is next on the drawing board for Cafyne? Improvements, Extensions,? New product

Cafyne is always looking to innovate and bring new capabilities that leverage our expertise in Real Time Big Data technologies and Data Science capabilities. Stay tuned for new and improved Social Analytics, Mobile capabilities, support for additional social networks and broader language support. Be sure to follow @Cafyne on twitter and Cafyne.com on Facebook!

 
 
 Rohit Valia, CEO / Founder of Cafyne, Inc

 Rohit Valia, CEO / Founder of Cafyne, Inc

 
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Side reading: Social Business: What Keeps Compliance Up At Night? (Forbes, Nov. 2014)

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Authorbob namar

A 2014 study by the Content Marketing institute has reveled some notable findings. B2B First, First that content marketers are using an average of six social media platforms to communicate their messages; that is up from five platforms in 2013.

Next, B2B content marketers are using each of their chosen social media platforms more often than they did last year. So, at the very least, they are seeing reason enough to increase their dedication to swimming in these waters, however uncharted they may seem to some.

As for performance, we can only deduce that marketers are finding value from social media, as evidenced by large increases in use from (this year over last) with sites such as SlideShare, Google+, and Instagram.

Our friends at the Content Marketing Institute remind you, "speak human." 

Our friends at the Content Marketing Institute remind you, "speak human." 

Whither Facebook?

The news is out that Facebook has again changed its algorithms. In short, it means that your posts are less likely to be seen -- unless they are "boosted" (paid for).

According to a representative from the ads product marketing team at Facebook, the decreased organic reach is simply a response to Facebook's popularity and to the theory of supply and demand. Since there’s a fixed amount of space in the any user’s News Feed (demand), and innumerable posts (supply), not every post will make it into a user’s News Feed. So, more is less.

But fear not. The News Feed is designed to show content that is relevant to the audience, rather than showing all possible content out there. So it becomes increasingly important to publish content that teaches people something valuable, entertains them or makes them think creatively. 

Facebook's modified algorithm is supposed to position the best posts higher in News Feeds. Although these algorithm changes are another reason for declined organic reach, which is likely to continue to fall. But we are not ready yet to suggest to our clients that they have to pour money into Facebook to have it be an effective marketing vehicle.

We continue to recommend these tried-and-still-true practices:

 

  • Create good, quality content that people actually want to see to increase engagement with your fans.
  • Re-share older content that is highly beneficial to reach different audiences within a short span of time. (Make sure the content is relevant to your audience.)
  • Increase the frequency of posting. To reach more people, post content multiple times a day. Focus on the quality of your content and the preferences of your audience.

We will continue to monitor the progress with Facebook and other social media tools and update you on what we learn to keep you informed. Drop me a line if you have any questions.

 

This is the last blog entry for 2014. Wishing you a happy holiday season from Namarketer.

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Authorbob namar


Content marketing can help you create awareness, build your brand and establish credibility. Its purpose is to attract and retain customers by consistently creating and curating relevant and valuable content. It is an ongoing process that is best integrated into your overall marketing strategy. Here are 25 more things you need to know about content marketing:

  1. Content marketing is a marathon, not a sprint.
  2. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
  3. If your content is irrelevant to your customers, it might as well be invisible. 
  4. 90% of consumers find custom content useful.
  5. 57% of respondents said quality content is their most effective SEO tactic; keyword research/mgmt next highest (46%).
  6. Three biggest complaints of B2B buyers regarding content are: 1) too many requirements to download; 2) too promotional, self-serving; 3) non-substantive, uninformed.
  7. Over half (57%) of millionaires surveyed use Facebook; 41% use LinkedIn, says Spectrum Group survey of 13k millionaires. 
  8. The most valuable content marketing efforts are collaborative, & draw on strengths from marketing, sales & customers. 
  9. Nostalgia can make users more likely to share.
  10. Surveys show that nearly half of all Millennials don't trust branded content.
  11. 50% of consumer time online is spent engaging with custom #content.
  12. Never use a photograph without putting a caption under. On average, 2X as many people read captions as body copy.
  13. The best content marketers are crowd-sourcing from within their organization.
  14. Respect the 4C's of digital marketing: Creating, Curating, Connecting, Culture.
  15. Art is content. Every Trader Joe's has its own in-house artist. What could an artist do to increase interest for your business? 
  16. Blogs give websites on average 434% more indexed pages and 97% more indexed links.
  17. Powerful headlines help your readers imagine a better life.
  18. Outsource your content to get quick turnaround. Content marketers deliver good-quality work in a short time; meet any deadline.
  19. Identify what topics you can own and create the best pages on the Internet for that topic. 
  20. Quality content helps build a community of advocates.
  21. If you don't have enough resources for a steady stream of newly created content, re-purposing is great way to keep it flowing.
  22. Make content that prospects/customers can learn from quickly and share with their friends
  23. Consumers far more likely to choose brands that engage their interests than to select those that only urge them to buy.
  24.  27,000,000 pieces of content are shared each day.
  25. Only 1 out of 5 readers gets beyond your headline.

 

________________________________________________________________________

Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content and social media to businesses nationally and internationally.

 
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SEO isn't dead. Or dying. But the industry surrounding it is getting people to focus less on the tactical and more on a strategic approach to their authority, semantic relevance, and the user experience.

I have many clients and prospective clients whom, in the course of our discussion about content, ask about our ability and proficiency with SEO. It's clear what they are looking for - someone to fool the Google algorithm into getting their site - no matter its quality - higher in the rankings.

Among the many benefits of frequent, quality content is enhanced search rankings.

Among the many benefits of frequent, quality content is enhanced search rankings.


These are like the people who want to learn the 'trick' to winning the Home of the Year contest. But instead of simply planning to design and build the best house they can and fill it with the most attractive and useful contents, they look at the elements of previous winners and try to incorporate all of those to shortcut their way to the finals.

But Google, --like the judges in the Home of the Year contest--keeps evolving their idea of a what is best. The same home--or even the the same style home--won't win in successive years because the judges don't want you to follow a formula. They want you to build something great. 

So it is with your website. Make it smart. Delight the people who come to visit by giving them what they need and expect from you. And fill it with great content. That is your best chance to be a winner -- whether for home of the year, or in building a successful online business.

Our friends at Mashable recently published a powerful view about this topic (Are we coming to the end of SEO?). While 'optimization' will likely always play a role, at least in the basic efficiency of a website, we concur that the way to go forward, the direction that Google and the rest of the industry is looking to move, is away from the gaming of search results, with a focus on strong content quality.

Build something great.


How do you get quality content on your website? Below are a few key ways to help you find writers that will create authoritative content for your company and boost your business.

The era of content marketing brings with it a tactical focus, seeking to help audience growth, generate new leads, spread brand awareness and improve brand perception on a large scale.

The era of content marketing brings with it a tactical focus, seeking to help audience growth, generate new leads, spread brand awareness and improve brand perception on a large scale.

 

1. Look for talent in-house. Survey your company for writers who may want to take on a new role within your organization as a part of your corporate communication or social media team.

2. Seek "Content-ability" in new hires.  When you are filling a new role in your company, look for the extra qualification of writing ability and a willingness to add content generation to their role. Good writers can be found in many disciplines (and they don't have to have been English majors.) Ask for a writing sample on a topic in your industry.

3. Find a freelancer. Note: do not even consider the $25 an article writer. Look for experienced writers with a proven track record of creating great content. If they have not practiced i your industry, can they prove adaptability with a wide range of samples?

As a writer with an advertising and public relations firm, I was introduced to several new companies, and industries, each month. When faced with the requirement of becoming an "instant expert", you become a quick study of the essentials and find who the authoritative voices are within a company to guide you on the right path. Following these principals, I've produced a wide variety of content for concerns from professional baseball teams to ballast manufactures to the world's leading financial institutions.

Help your company arrive at the intersection of Quality and Content by choosing qualified writers and planning the frequency and focus of your messages.

________________________________________________________________________

Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content and social media to businesses nationally and internationally.

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Xenolith means, literally, “foreign rock”. It comes from the Greek  “xenos” (foreign) and “lithos” (stone). A xenolith is a fragment of foreign rock within a host rock. And just like that piece of foreign rock within, you may be overlooking a small, but enormously important bit as you use continue to hammer away with that stone tool to market yourself through your conventional ads, flyers, PowerPoint slides and other pedantic pieces of public promotion.

Video. 

You say you've gotten along without video so far?  You say the current mix of tools has been doing ok? 

Well, maybe but....  

 

CRUSH KILL DESTROY

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You should know that video crushes conventional ads. It murders email. It petrifies postcards and eviscerates Val-Pak. It's been called the ‘Ultimate Marketing Tool’ by some experts. Little wonder why:

It is here to stay. Words with pictures. People talking to you. It's primal, and effective. YouTube tracks on average 2 billion views each day.

It is cost effective. You don't need a production team or even a high-end camera to produce your videos. Believe it or not, your iPhone or something similar will do. 

It is sought after. The market, yes even your market for niche b2b widgets, is eating up video at a record pace. Show Me. Tell Me. Show Me. 

Video brings traffic.  Create your channel on YouTube. Post videos regularly. Create a demand for more. Joila! 

It's the new cost of doing business. Not doing video is on par with not having a website...or a phone number.

Maybe your competition hasn't jumped on the video bandwagon yet. Perfect time to become a leader in your industry.  

By incorporating video into your campaign--xenolithically-- you will not only stay ahead of your competition, but you are likely to see improvements in your bottom line.

If video has been the foreign fragment in your stone, get to know it. And Rock It.  

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Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content to businesses in New York and New Jersey and internationally.

 

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Cause marketing has long been another tool in the work belt of advertising and public relations professionals. Everything from Breast Cancer Awareness to Crone's Disease has been co-opted and utilized as a marketing ploy to get consumers to buy, switch, or upgrade, just to build a brand. 

So much helping-hands-to-help-me is prevalent that there is more than a serious risk that we have desensitized consumers to helping a good cause for good, just because.

There is another way. Perhaps a brand could make a real impact by embracing the cause in 'cause marketing' and letting the marketing follow. I know it is revolutionary and contrary to modern marketing concepts, but think about it. You gotta zag when the others are zigging.

Imagine a company-corporation-business just doing the right thing. Helping for the sake of providing help; doing good works. And when the consumer tries to look behind the curtain for the motive? "Just doing good here.". Then you let your brand journalists loose to report on it for you. But no gimmicks; no 'a portion of every sale up to a preset amount we have already budgeted and paid goes to the cause'; no 'just buy our specially tagged-colored-packaged item at an inflated price and show your friends you cared enough about a cause to buy our product instead of helping the cause directly on your own'. Nope. None of that. Give it up. Stop being so convoluted.

Just help.

OK, I'll go... In my part of the world there is an historic piece of architecture --the Kirkbride Building--what had been a main building at the closed Greystone Park Psychiatric Hospital in Parsippany, NJ.

 

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Designed a few years after the Civil War by Philadelphia architect Samuel Sloan, it is a French Renaissance/Second Empire style building.  In the 1800s, Dr. Kirkbride for whom it was named, was seeking to create benevolent settings for patients. Every window in the Sloan design had a view of the surrounding pastoral countryside.

Sloan was no one-hit wonder. He also designed the North Carolina Executive Mansion, the official residence of the Governor of North Carolina and family, and the The Asa Packer Mansion, home of railroad magnate and founder of Lehigh University.  

Everything old is new again must be demolished

The 678,000-square-foot Kirkbride Building, constructed in 1876 and closed in 2008 when a new, modern hospital opened nearby is slated for demolition by the state (Governor Christie). Meanwhile Preserve Greystone (preservegreystone.org) -- made up of preservationists, historians, environmentalists and interested local residents-- is trying to salvage it; not as an empty monument. They are working to put it in the hands of people who could create something out of it-- new uses for the building instead of demolition of a storied piece of the state's history

Richard Upjohn, a Sloan contemporary and then president of the Institute of Architects mourned back in the 1800s that so few early colonial buildings remained and that if the Institute should be able by its influence to preserve these kind of  "interesting fabrics from demolition, it will be doing a good work."

On the destruction of a great building back in the 1870s, Sloan wrote: "Architecture and the art of building have not arrived at so much perfection in America that the loss of such an example can be afforded..."  

Preserve Greystone (preservegreystone.org) is dedicated to protecting the open space and historic buildings on the former Greystone Park Psychiatric Hospital property in Morris County, NJ.   Please consider signing the petition on their website to keep it in our midst. You'll be doing good.

Marketing with content more often than not requires a reliance on words, (pictures can rarely tell the whole story) and certain words are more powerful than others when it come to helping attract attention, drive sales, or deliver a message. There are thousands to choose from, but here are six tried and true, powerful words to wake up, or flag your content.

because
now
free
how

(ok, so that was really two words)

new

Here's how to make your business successful. Use these pathfinders as an easy way to alert your prospects and customers, divine new content, or refresh previously published material. Because they are worth your time and effort. Act now. They're free.

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Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content to businesses in New York and New Jersey.

Video. Not only is everyone in marketing discussing it, but online video is now the dominant medium for getting your message heard. The big brands and top agencies are there, and to be sure, your audience is too. 

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You may not be able to create a viral video, --please don't even try-- but you can still maximize the impact of a video, no matter if you're a brand marketer, B2B marketer, agency or anyone who wants to deliver a message.

I ran into Rob Ciampa, VP of Marketing at Pixability, at the Custom Content Council's Content Strategy Exchange in New York City this summer. He has five tips he shared for getting started with video marketing. They are:

  1. Video content is king. 87% of marketers are now using video as their primary source of content. They've discovered the impressive results video produces compared to other types of content.
  2. Don't be afraid to use YouTube. The YouTube community is massive, and the service is the second largest search engine on the Internet. If you're seen on YouTube, you'll be seen on the Internet.
  3. Don't get hung up on production. High production values do not mean a high return on investment. Even big brands like Dell have found success with uncomplicated employee demos.
  4. Video marketing matters. Your work doesn't end with production; you need to put at least as much effort into your promotional efforts. Proper video marketing delivers a ten-fold increase in clickthroughs.
  5. Social media and video work together. Video drives your social media to work better because it enhances the two-way dialog that is crucial to social media success.
What you need to know above all is, when organizations do YouTube right, they get incredible results. When they don't, they stink.

How do you 'get it right?' It's not too hard, really. 

  1. Make lots of video content: be a consistent video content machine
  2. Practice good video SEO: take video optimization and YouTube channel architecture seriously
  3. Use different videos for multiple touch-points: Don't get caught in the overproduction trap. Lesser quality video works well.
  4. Link your video to marketing initiatives: apply the "always on" strategy to video marketing
  5. Ensure your video has branding: apply it consistently, intelligently and methodically
  6. Content vs. channels: adding more content is more important than adding more channels
  7. Engage your community via social media: audience is everything on YouTube

Good Luck. Roll'em! 

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Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content to businesses in New York and New Jersey.

 

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Every business, big or small, has the opportunity to be showcasing its expertise. For larger businesses, you may already have a blog installed (though have you developed a strategy and are you a regular publisher?). Smaller business may have been dragging their feet, but they should not. You can embed one in your site for little more than the cost of assigning an editor to it; or even if you do not have a web site for your business, you can still promote yourself by creating one for free.

But your blog has to be used and used well. To serve up content that will drive business, I suggest you P-L-A-T-E it:

  • Provide a call to action. Tell readers what they should do with information you just shared. Read more about the product or service, click to ask a question, visit the online Q&A, or another meaningful activity. Get them moving.
  • Link to other sources for your customers. Industry associations, news sites, experts, even other blogs that support your vision, all serve to educate, motivate and engage your readers.
  • Aggregate content for your visitors. That means bring information from other sites to yours. Putting a lot of good content in one place is convenient for your readers, projects authority as your readers see you can recognize good content, and can create a spring board from which ideas can grow. You can find some help here.
  • Target your community, and by that I mean your customers and prospects. This isn't a forum for your political or social beliefs, or your personal complaint department. You're doing this to be a leader and to attract people who want to do business with you.
  • Embed visuals. It's eye candy and makes your posts more interesting. Use charts, product pics, photos of your staff and operation, events and tradeshows, etc. Show AND tell. 'Nuff said.

If you aren't already blogging about your business, dive in. If you are, make sure you're doing it well and have a qualified editor putting it together for you (this is not an intern project). PLATE it, and you'll be serving a new wave of customers sooner than you think. It's your blog...Use it.

 

Bob Namar is president of Namarketer, a content marketing, publicity and promotion agency in the NY-NJ metropolitan area. Visit Namarketer.com.

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listhead

listhead

There are many who favor lists as a way to attract an audience or eyeballs to a website. Similarly, there are many who find them contrived, overused and dull.

It's all about what you have to say and how you say it. Lists are easily digestible and eye-catching; nothing wrong with either of those.

So why top tens? Here's a double-handful of reasons to go with lists:

 

 

 

 

1. Eye catching. People respond

2. Easily digestible. Readers can get to the points quickly and time is money.

3. Promise and deliver. Any headline that lists a number of reasons, secrets, types, or ways makes a very specific promise of what’s in store for the reader.

4. They build your authority. Lists demonstrate a mastery of your area of expertise.

5. Easy to share. Need I explain?

6. Headlines containing numbers receive higher responses.

7. Longevity. Lists attract long-term traffic; they have a good shelf life.

8. Re-purpose. It's easy to reuse lists in emails, newsletters, etc.

9. Food for thought. A good list gets people thinking, talking, engaged.

10. Left brain. The list format has been successful for decades with direct marketers, magazine publishers, and others because it lets readers know exactly what they’re getting, and the list format speaks to the organized left side of the brain.

Generally, for a list to be successful it should be relevant to the brand and the product/service, though you can present it in a unique way. Just be sure to elaborate sufficiently to bring value to the reader.

Oh, and lists of ten are over abundant. make your 6, or 9 or 13.

How do you feel about list stories?

 

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Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content to businesses in New York and New Jersey.

 

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ImageYou do not need a social media strategy. Collecting "Likes" or Followers nets you nothing in and of itself. And chasing those will frustrate you waste your time and money and do nothing for your business.

What you have to understand is that social media tools enable people to have conversations, and However, if you are a useful contributor of helpful information  through social media tools, you will gain trust, credibility and positive word of mouth.

So first, you must have something to say.

The bad news is, few people are saying much that is worthwhile. The good news is, if you have a business,you have plenty to say.

Truth is, customers and prospects no longer depend on traditional sources to find businesses that can solve their problems. They look for solutions to their problems online today. And your business needs to show up in the first few pages of Google to be found.

How do you get there?

I told you once.

Buying Ad Words? Very expensive.

Hire someone who bills themselves as a “search engine optimization” expert? Just remember that Google hires Ph.D. computer scientists and mathematicians by the boatload. Will your expert beat their system?

But there is one way to top the pages of a Google search-- create content that Google indexes. Because Google gives a much higher score to pages that are updated frequently and contain “rich media,” meaning photos, audio, and video.

What we like to call "content".

I bet I know where you put your content. In your blog, right? Or your What's New page?

Meanwhile, the front door to your business, your home page, continues to be the boring, static, "welcome" with beauty shots and links to other pages. Where's the vibrancy? Where's the news? Why hasn't it changed since I saw it last year, last month, last week?

Don't you have something to say, to tell?

Go Live. Be Fresh.

Put it on your website and THEN Tweet it and post to Facebook and everything else with it. Having your story told on your website, and teasing it out there on social media gives you the steak and the sizzle. An unbeatable combination.

Oh, and then?

Produce more content.

Re Namar Namarketing

Redesign  ... Reimagine     ... Reinvent

F. Scott Fitzgerald wrote: "The test of a first-rate intelligence is the ability to hold two opposed ideas in the same mind at the same time, and still retain the ability to function." As a marketing leader, you have to be able to see the a company image as it really is, and also to imagine what it could become. Then you can bridge the gap.

Your brand image is who you are as a business. But even though the business may not change (though certainly many do) it is vital that your brand REmain fresh, new and inviting.

Companies are increasingly recognizing that today's turbulent times require nothing short of continual reinvention. Weathering today's storm isn't enough. You have got to REact.

REcreate your customer pledge, or your look. Add a word or a color, or change one. REplace old content. Use different copy, case studies, images; ones that REflect your company values.  REimagine your service; what if you performed-delivered-created things differently? Could it be better? Ask your staff; employees know how the company works and they are the closest to seeing its flaws or ways to improve. Use that knowledge to REinvent a new approach.

Pointing a critical or at least inquisitive eye at a company's image is bound to help it REvitalize, REjuvinate and REanimate.

REally.

QUALITY. It's the buzzword we all chase, for our businesses, for our clients or customers, and for our personal lives. But what is quality?

image

It is sometimes called 'excellence' or 'merit' or something else clever that the company is using to communicate they are "better than" somebody else. But it is usually a false chase. What quality is not is perfection. Too many minds get caught up in the 'it's got to be perfect to please, to work, to serve'. But it doesn't; because nothing is perfect.

But it can be free of mistakes; and it should be.

Namar on quality

So proofread that sales sheet three times over, then give it to someone else to proof, too. Double-check that list you are about to send to. Recheck those logos; are they the right color/size/shape? Is the copy saying what you really meant it to?...what you want it to?

Customers, clients, business partners may overlook an error; but they won't forget it. And repeating those errors is worse that being wrong, because it says you are being sloppy and uncaring about your relationship with them.

Quality is getting it as right as you can, consistently, confidently.

Go forth and make quality.

noerrors

Why is it that the best results for email are seen in the p.m., but the vast majority are sent in a.m.? Performance is everything. As a marketer, when you launch an email campaign, you try to focus on all the elements that could make it a success--or a failure: subject line. length, offer, creativity, images, and so on. One factor that usually gets the most attention is: When do we send?

email as social media

Conventional wisdom has long held that early in the day, when people are fresh and at work, is the best for performance (open rates and clickthroughs). But new research from Experian shows that while a.m. is by far the most popular time to send out that email, p.m. is better in terms of performance--far better. While performance will obvious vary by industry and other factors, in general, later--much later--is better. Between 8 p.m. and midnight, the open rate is more than 30% higher; and the clickthrough rate is almost 80% higher than their early-to-rise counterparts.

The reason? While open for debate, it seems rather straightforward that people have more time in the evening, to not only to spend time online, but to engage. The Internet, like a good nightclub, is a place to go for action after dark.

Namarketeers, take note.

Namarketinggears2 Social Media is an important part of every digital marketing playbook. But many marketers still struggle with using it effectively. Keeping up with the constant changes that evolve seemingly daily separate weak marketing from strong marketing. Those who are able to adapt quickly will be far more successful than those who don't.

How to leverage this newest medium? Here's a few tips:

  1. The highest engaged piece of content is an image. Stills and videos; graphics, art. The picture is worth many thousand words.
  2. Tell Don't sell. 80 percent of your marketing should be education for the audience; information that they're want to interact with and is not disruptive to their user experience. Only 20 percent of the content that you push out should be promotional.
  3. Have a call to action. After all, that is what you are there for, to get a reaction.

For 2013, and likely forever beyond, the keyword is optimize.

Their has always been a historically shaky relationship between IT and marketing, one that evolved  is out of necessity. Namarketing - New Things for 2013 While the two have to be on the same page to engage with consumers who are now more connected than ever, as marketing technology makes new breakthroughs, marketers need to take ownership of the new tools that they will be using. For IT to make solid technology recommendations, they must understand what matters to marketers, like customer experience and responsive communication. Marketers that are set up to efficiently use new technology will have an advantage over those stuck on outdated approaches.

It's a new year. Time to embrace new things.

Happy New Year.

 

 

Posted
Authorbob namar