What exactly do you do with content? I am not asking those of you who write, design, produce, create, edit, shape, film, review, strategize, draw or otherwise "make" the content. This is a question for those who have recoiled at the term 'consume' and are tired of being referred to as consumers. Marketers are quick to label people and their actions, but to me at least, this term rings true. While the first definition of consume is usually "to expend" (consuming gas, air, energy) the more appropriate use in this case has been "to use". When it comes to content, reading is using. Watching, listening, looking is using. Using is using.
How else can we refer to what we do with content if we don't "consume" it? Here is a word cloud of some other options.
Sure, you can appreciate content. You can absorb it. Assimilate or enjoy it. But I'd say these are redundant to the idea of consuming. We do consume. We are consumers.
Bottom Line: When it comes to content, after all is considered, the Consumer is King.