Developing a strong marketing message that resonates with that specific group of people, and providing useful content related to your customer's needs, helps to build your credibility amongst that target market. You’ll be perceived as someone who specializes in that product or service. In effect, you'll become the “go-to” authority when someone is looking for solutions in your particular area.
While you develop your marketing message, think of the best way to communicate your differentiation. What would motivate someone to buy from you rather than someone else? And what do your prospects and customers want to know? ...need to know?
What social media has taught us is that a good conversation with your market can go a long way to making your business successful. And every good conversation starts with good listening.
What the people need is a way to make them smile.
..Gotta get a message, get it on through...
Listen to the music.