Social Media is an important part of every digital marketing playbook. But many marketers still struggle with using it effectively. Keeping up with the constant changes that evolve seemingly daily separate weak marketing from strong marketing. Those who are able to adapt quickly will be far more successful than those who don't.
How to leverage this newest medium? Here's a few tips:
- The highest engaged piece of content is an image. Stills and videos; graphics, art. The picture is worth many thousand words.
- Tell Don't sell. 80 percent of your marketing should be education for the audience; information that they're want to interact with and is not disruptive to their user experience. Only 20 percent of the content that you push out should be promotional.
- Have a call to action. After all, that is what you are there for, to get a reaction.
For 2013, and likely forever beyond, the keyword is optimize.