There are many who favor lists as a way to attract an audience or eyeballs to a website. Similarly, there are many who find them contrived, overused and dull.
It's all about what you have to say and how you say it. Lists are easily digestible and eye-catching; nothing wrong with either of those.
So why top tens? Here's a double-handful of reasons to go with lists:
1. Eye catching. People respond
2. Easily digestible. Readers can get to the points quickly and time is money.
3. Promise and deliver. Any headline that lists a number of reasons, secrets, types, or ways makes a very specific promise of what’s in store for the reader.
4. They build your authority. Lists demonstrate a mastery of your area of expertise.
5. Easy to share. Need I explain?
6. Headlines containing numbers receive higher responses.
7. Longevity. Lists attract long-term traffic; they have a good shelf life.
8. Re-purpose. It's easy to reuse lists in emails, newsletters, etc.
9. Food for thought. A good list gets people thinking, talking, engaged.
10. Left brain. The list format has been successful for decades with direct marketers, magazine publishers, and others because it lets readers know exactly what they’re getting, and the list format speaks to the organized left side of the brain.
Generally, for a list to be successful it should be relevant to the brand and the product/service, though you can present it in a unique way. Just be sure to elaborate sufficiently to bring value to the reader.
Oh, and lists of ten are over abundant. make your 6, or 9 or 13.
How do you feel about list stories?
Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content to businesses in New York and New Jersey.