Xenolith means, literally, “foreign rock”. It comes from the Greek “xenos” (foreign) and “lithos” (stone). A xenolith is a fragment of foreign rock within a host rock. And just like that piece of foreign rock within, you may be overlooking a small, but enormously important bit as you use continue to hammer away with that stone tool to market yourself through your conventional ads, flyers, PowerPoint slides and other pedantic pieces of public promotion.
You say you've gotten along without video so far? You say the current mix of tools has been doing ok?
Well, maybe but....
CRUSH KILL DESTROY
It is here to stay. Words with pictures. People talking to you. It's primal, and effective. YouTube tracks on average 2 billion views each day.
It is cost effective. You don't need a production team or even a high-end camera to produce your videos. Believe it or not, your iPhone or something similar will do.
It is sought after. The market, yes even your market for niche b2b widgets, is eating up video at a record pace. Show Me. Tell Me. Show Me.
Video brings traffic. Create your channel on YouTube. Post videos regularly. Create a demand for more. Joila!
It's the new cost of doing business. Not doing video is on par with not having a website...or a phone number.
Maybe your competition hasn't jumped on the video bandwagon yet. Perfect time to become a leader in your industry.
By incorporating video into your campaign--xenolithically-- you will not only stay ahead of your competition, but you are likely to see improvements in your bottom line.
If video has been the foreign fragment in your stone, get to know it. And Rock It.
Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content to businesses in New York and New Jersey and internationally.