How do you get quality content on your website? Below are a few key ways to help you find writers that will create authoritative content for your company and boost your business.
1. Look for talent in-house. Survey your company for writers who may want to take on a new role within your organization as a part of your corporate communication or social media team.
2. Seek "Content-ability" in new hires. When you are filling a new role in your company, look for the extra qualification of writing ability and a willingness to add content generation to their role. Good writers can be found in many disciplines (and they don't have to have been English majors.) Ask for a writing sample on a topic in your industry.
3. Find a freelancer. Note: do not even consider the $25 an article writer. Look for experienced writers with a proven track record of creating great content. If they have not practiced i your industry, can they prove adaptability with a wide range of samples?
As a writer with an advertising and public relations firm, I was introduced to several new companies, and industries, each month. When faced with the requirement of becoming an "instant expert", you become a quick study of the essentials and find who the authoritative voices are within a company to guide you on the right path. Following these principals, I've produced a wide variety of content for concerns from professional baseball teams to ballast manufactures to the world's leading financial institutions.
Help your company arrive at the intersection of Quality and Content by choosing qualified writers and planning the frequency and focus of your messages.
Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content and social media to businesses nationally and internationally.