Content marketing can help you create awareness, build your brand and establish credibility. Its purpose is to attract and retain customers by consistently creating and curating relevant and valuable content. It is an ongoing process that is best integrated into your overall marketing strategy. Here are 25 more things you need to know about content marketing:

  1. Content marketing is a marathon, not a sprint.
  2. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
  3. If your content is irrelevant to your customers, it might as well be invisible. 
  4. 90% of consumers find custom content useful.
  5. 57% of respondents said quality content is their most effective SEO tactic; keyword research/mgmt next highest (46%).
  6. Three biggest complaints of B2B buyers regarding content are: 1) too many requirements to download; 2) too promotional, self-serving; 3) non-substantive, uninformed.
  7. Over half (57%) of millionaires surveyed use Facebook; 41% use LinkedIn, says Spectrum Group survey of 13k millionaires. 
  8. The most valuable content marketing efforts are collaborative, & draw on strengths from marketing, sales & customers. 
  9. Nostalgia can make users more likely to share.
  10. Surveys show that nearly half of all Millennials don't trust branded content.
  11. 50% of consumer time online is spent engaging with custom #content.
  12. Never use a photograph without putting a caption under. On average, 2X as many people read captions as body copy.
  13. The best content marketers are crowd-sourcing from within their organization.
  14. Respect the 4C's of digital marketing: Creating, Curating, Connecting, Culture.
  15. Art is content. Every Trader Joe's has its own in-house artist. What could an artist do to increase interest for your business? 
  16. Blogs give websites on average 434% more indexed pages and 97% more indexed links.
  17. Powerful headlines help your readers imagine a better life.
  18. Outsource your content to get quick turnaround. Content marketers deliver good-quality work in a short time; meet any deadline.
  19. Identify what topics you can own and create the best pages on the Internet for that topic. 
  20. Quality content helps build a community of advocates.
  21. If you don't have enough resources for a steady stream of newly created content, re-purposing is great way to keep it flowing.
  22. Make content that prospects/customers can learn from quickly and share with their friends
  23. Consumers far more likely to choose brands that engage their interests than to select those that only urge them to buy.
  24.  27,000,000 pieces of content are shared each day.
  25. Only 1 out of 5 readers gets beyond your headline.

 

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Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content and social media to businesses nationally and internationally.

 
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Authorbob namar

SEO isn't dead. Or dying. But the industry surrounding it is getting people to focus less on the tactical and more on a strategic approach to their authority, semantic relevance, and the user experience.

I have many clients and prospective clients whom, in the course of our discussion about content, ask about our ability and proficiency with SEO. It's clear what they are looking for - someone to fool the Google algorithm into getting their site - no matter its quality - higher in the rankings.

 Among the many benefits of frequent, quality content is enhanced search rankings.

Among the many benefits of frequent, quality content is enhanced search rankings.


These are like the people who want to learn the 'trick' to winning the Home of the Year contest. But instead of simply planning to design and build the best house they can and fill it with the most attractive and useful contents, they look at the elements of previous winners and try to incorporate all of those to shortcut their way to the finals.

But Google, --like the judges in the Home of the Year contest--keeps evolving their idea of a what is best. The same home--or even the the same style home--won't win in successive years because the judges don't want you to follow a formula. They want you to build something great. 

So it is with your website. Make it smart. Delight the people who come to visit by giving them what they need and expect from you. And fill it with great content. That is your best chance to be a winner -- whether for home of the year, or in building a successful online business.

Our friends at Mashable recently published a powerful view about this topic (Are we coming to the end of SEO?). While 'optimization' will likely always play a role, at least in the basic efficiency of a website, we concur that the way to go forward, the direction that Google and the rest of the industry is looking to move, is away from the gaming of search results, with a focus on strong content quality.

Build something great.