Marketing with content more often than not requires a reliance on words, (pictures can rarely tell the whole story) and certain words are more powerful than others when it come to helping attract attention, drive sales, or deliver a message. There are thousands to choose from, but here are six tried and true, powerful words to wake up, or flag your content.

because
now
free
how

(ok, so that was really two words)

new

Here's how to make your business successful. Use these pathfinders as an easy way to alert your prospects and customers, divine new content, or refresh previously published material. Because they are worth your time and effort. Act now. They're free.

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Bob Namar is the Namarketer, a professional writer, editor and Internet marketer providing promotions and marketing via custom content to businesses in New York and New Jersey.

The U.S. Food and Drug Administration warned L'Oreal SA's (OR.FR) Lancome USA unit about the marketing of certain anti-wrinkle products, saying the products are marketed with claims suggesting they are drugs. Namarketer Namrketing A to Z Bob Namar

The agency said the way the products are currently marketed cause them to be drugs because the products are "intended to affect the structure or any function of the human body."

"We are aware of FDA's letter to Lancome and will respond to their regulatory concerns in a timely manner," said Rebecca Caruso, a L'Oreal spokeswoman. "Lancome is committed to complying fully with all laws and regulatory standards."

Compliance after-the-fact is no way to run a company.  Lancome was well aware of what they were saying and implying.

It's the simplest rule, yet this is where the most trouble comes from. Slight exaggerations and boasting ("the best kitchen gadget ever invented!") are expected and for the most part allowed in advertisements, but don't get slick with your wording or rely on technicalities to remain truthful. For example, you might be able to truthfully say that your umbrella is great in the rain, but don't go overboard and assert it will hold up to any hurricane if you haven't tested it.

“A truth that's told with bad intent Beats all the lies you can invent.” ― William Blake, Auguries of innocence

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