Geo-Targeting is a method of detecting a website visitor’s location to serve location-based content or advertisements.

Every computer is tied to an IP address that indicates its specific location. The first three digits of an IP address corresponds to a country code, while the succeeding digits often refer to specific areas within that domain. This geographical information, when used for marketing purposes, is called geo-targeting.

Geo-targeting aims to improve the cost-effectiveness of marketing programs. For example, if the product is a plane ticket from Honolulu to Vancouver, then it will more likely sell to someone who is located in either of the two cities. If a visitor is in a different city, then a different set of offers may be given.

The system is not 100 percent accurate. Inaccuracies happen when web surfers use proxy servers or some other IP-masking tool, among other methods. However, these instances are rare enough for geo-targeting to still be effective. Geo-targeting is available to even small advertisers via outlets such as Google Adwords.

Practical application: geo-targeting is critical for professional service firms-- dentists, doctors, attorneys, and the like. Some folks are more local than others-- for example, the local dry cleaner is not going to attract people from 3 states away (much less, across town) while an east coast realtor may attract folks who are searching from California for real estate.  A Las Vegas hotel may attract booking nationwide, as would a world-famous restaurant.

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Authorbob namar
CategoriesUncategorized

Namarketing:  differentiation Market your differentiation

Finding a way to stand out may be the most difficult chore a business faces. But it becomes an opportunity to establish the voice of authority in your industry and enhance your brand image with customers.  Aside from price, which is a simple but often self-destructive differentiator, highlight differences between products, you can market differences in quality, convenience, or even the best packaging.

How can a professional help identify a differentiator for a company they market? For a company with a rich heritage, review its past, the founder's vision and thoughts, any records or archives, even old publications for a few insights.

Market to its customers the most important value the company owns: it may be reliability,  expertise or flexibility, or it may be a niche area of operation. Use it as a sledgehammer. Drive home the point in every communication the company does. Both internally and externally.

Create a visual manifestation. an icon or graphic application that can portray the offering or perhaps link the organization with a cause that be a partner to market with, and an image to identify with.

Be an opinion leader. Publish thought leadership content on topics of interest. Do your competitors have a blog? If not, this might be an opportunity to establish the voice of authority in your industry and enhance your brand image with customers.

Overall, it is best to differentiate the company on the basis of unique emotional values, instead of on functional category values

Posted
Authorbob namar
CategoriesUncategorized