Do You Understand Your Own Brand?

Brand equity is a combination of a brand's awareness, loyalty, and perceived quality.

bob namarJune 1, 2023

The Boy Who Smelled Like Fish

The New York Yankee Hall of Fame pitcher gave up his career saving games, “and now I like to think I am saving lives,”

bob namarApril 1, 2022

Why Wealth Management Firms are Desperate to Hire More Women

More wealth is being created by and transferred to women, and an increasing number of women prefer working with a female financial advisor.

bob namarNovember 30, 2021

Interview in Voyage Austin Magazine

Voyage Austin magazine interviews Bob Namar, the founder and operator of e-shop Yestercool.com about the creation and operation of the successful vintage tee design ecommerce site:

bob namarOctober 23, 2021

Entrepreneur Has Broadway Hit

You pay a reasonable price, and you get a good seat to a show you have not seen before…"

bob namarJuly 23, 2021Namarketer

What is the Difference Between Customer Equity and Customer Lifetime Value?

Are you currently aware of what your existing clients are worth to you and your business?

bob namarJanuary 13, 2021

9 Ways to Avoid Spoiling Your Children with Money

How you and your children can develop healthy and responsible habits for dealing with their money, and yours.

bob namarJanuary 13, 2021

Ileana Musa Keeps Taking on Global Challenges

She was born in Cuba and fled to Spain with her mother as a child, eventually settling in Miami. Musa credits her broad perspective to her experiences with diverse cultures.

bob namarOctober 15, 2020

bob.namar@gmail.com